Michigan Liquor Control Commission

Beer, Wine, & Mixed Spirit Product Registration

(Modified September 2, 2014)

INTRODUCTION

Welcome to the Michigan Liquor Control Commission’s (MLCC) beer, wine, and mixed spirit online product registration site. This Internet site is provided as an alternate means for licensed Michigan suppliers to register their beer, wine and mixed spirit beverages for sale throughout Michigan. Electronic submission of product information and label image eliminates mailing of paper Certificate of Label Approvals (COLAS) and thus reduces the registration approval time.

To use this Internet site, you must hold an active Michigan liquor supplier license. The following types of supplier licenses may now register their products online:

Direct Shippers (DIRSHP)

Outstate seller of beer (OSSB)

Outstate seller of wine (OSSW)

Brewer (BREWER)

Manufacturer of mixed spirits (MFGMSP)

Outstate seller of mixed spirits (OSSMS)

Micro Brewer (MICBRE)

Wine Maker (WM)

Small Wine Maker (SWM)

A password is required to access the on-line product registration site. All new supplier licensees will automatically receive a password with their initial license. You may change your password once logged into the system by clicking on the [Change Password] button and follow the screen instructions.

HAVE QUESTIONS?

If you have read this document and still have questions about how the site works, comments about the service you are receiving, or are interested in becoming a supplier in Michigan, please call the toll free MLCC Help Line. The help lines are available Monday through Friday from 8:00 a.m. until 5:00 p.m. Call 1-800-701-0513.

You may also use the following address to communicate with MLCC:

ATTN: Online M&W Product Registration

Michigan Liquor Control Commission

Dept. of Licensing and Regulatory Affairs

P.O. Box 30005

Lansing, Michigan 48909

Phone: (866) 813-0011

eMail: mlccmwapplications@michigan.gov

Fax: (517) 763-0060

OVERVIEW

This site provides the State of Michigan the ability to capture product data so that it can be accessed easier and quicker as well as facilitate the Commission’s product registration process. This is also the first phase planned to better assist the public in locating beer, wine, and mixed spirit products for purchase in Michigan. A planned second phase will involve wholesale affiliations.

Most beer, wine, and mixed spirit drink products must be registered at the federal level with the Alcohol, Tobacco, Tax & Trade Bureau (TTB). ALL beer, wine, and mixed spirit products, regardless of level of alcohol content, must be registered at the State level with the MLCC prior to distribution and subsequent sale in Michigan. If the product was registered with the TTB, the federally assigned COLA number must be provided to the State of Michigan.

The registration of each product is a multi-step process:

• The product information along with label image is submitted to MLCC by a

supplier (electronic submission via this Internet site, otherwise mail a copy of an

approved COLA along with a loose label.

• The product is reviewed by MLCC.

• The supplier is notified of approval or denial of product (email notification if

submitted electronically, otherwise by mail).

A series of Internet pages facilitates the online registration of a product:

1) Welcome (Log On)

Identifies and authorizes a licensed supplier to access the State of Michigan’s on-line system

2) New product registration

Provides a screen for entering new product information and uploading of label image

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3) Product submission results

Displays the submitted product along with the newly assigned MLCC Product ID number.

4) Edit pending product detail

Provides a screen for editing a submitted product’s data (only products pending MLCC approval may be edited)

5) Initiate query (search) of products

Allows the supplier to view their registered products. (or restrict query to only those products specified)

6) Display of queried products

Screen displays search results based on criteria entered.

Supplier licensees may enter and review their registered products at any time. The MLCC will process the registrations electronically and provide an e-mail notification to the licensed supplier of approval or denial. Product data and image may only be edited prior to approval by the MLCC. Upon approval, products may be delivered to wholesalers for distribution and subsequent sale in Michigan. If you are no longer marketing a product in Michigan you must contact the MLCC to have this product deleted from the on-line system.

SUPPLIER LICENSEE PROCESSING

We recommend you save the online product registration web address as a browser Favorite for quick access in the future: https://www.lara.michigan.gov/MWPR

I. LOG IN

A. Enter your license number (1-6 numeric digits only) -do not include the current year in the “MLCC License Number” field.

B. Tab to the “Password” field and enter the on-line product registration password received from MLCC.

NOTE: The password is case sensitive

C. Click on the [Login] button.

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II. REGISTERING and REVIEWING PRODUCTS

If you are an authorized user of the system, the following choices will be available.

A. [REGISTER NEW PRODUCT] -- A blank form will be presented to enter

product information for submission to MLCC.

1. Enter product information

Minimum required information:

a. Federal COLA number (only if product was federally registered) with the TTB and received an approved COLA. For wine under 7% alcohol by volume, a COLA is not issued by the TTB.

b. Brand Name (Name under which product will be sold)

c. Class (identifier describing the alcohol beverage product (i.e., BEER, WINE, MIXED SPIRIT)

d. Type (identifier describing the type within above identified class…(Ex: ALE or STOUT for the BEER class)

e. Country of Origin (Country or U.S. State where product originated)

f. Alcohol Content (percentage of alcohol by volume)

g. NOTE: A label is required for MLCC approval. A valid COLA number provides access to the TTB’s web site for viewing of the label. After entering your TTB COLA number, Click on “Verify TTB Cola Number” to link to the TTB’s web site to verify if your label image is on-line. If your label image is not vailable you must upload an electronic file image. If you are unable to do so, you may submit your product data electronically via this web site and mail a loose label to the MLCC (please note your assigned Product ID no. when mailing the label).

If available, MLCC asks that the following additional information be supplied:

h. Appellation (Domestic wine only) The name of the place where the grapes are grown. In the United States, the TTB regulates the geographic boundaries of appellations. This is part of their responsibility to oversee the safety of wines and prevent fraud to consumers.)

i. Fanciful Name (Name used in addition to the brand name to further identify the product)

j. Permit Holder (Name, if different than licensed supplier, of Applicant as Shown on Plant Registry, Basic Permit or Brewer's Notice)

k. Supplier’s email address (email address for licensed supplier to receive notification from MLCC of product status). If a valid e-mail address is not included, your approval will be mailed.

l. Label Image File (Full path of label image as available on supplier’s computer file system (i.e., use available browse button to locate image file on your computer) for uploading the product label image.

2. Submit product information

The [Submit] button at the bottom of the page causes the product data (and label image if supplied), to be forwarded to the State of Michigan for approval. You will be presented with a Product Submission Results page.

NOTE: If you were unable to provide the appropriate information due to it not being available in the dropdown list of values, please contact the MLCC to either add your new product designation (or provide you with an appropriate alternate selection).

3. Review information and receive new registered Product ID

The Submission Results page will display your new product data along with an assigned MLCC Product ID. Please note this number. If an electronic version of your label was not submitted to the MLCC or available on the TTB’s web site, you must mail a loose label before product approval can be granted.

4. Choose next Action

[Edit submitted product]

Returns you to the data entry page showing submitted data to allow for corrections (or resubmission of new label).

[Register another product]

Returns you to the data entry page ready for next entry.

[Query registered products]

Page presented which allows a query (or search).

Also see B below.

[Logout]

Closes application. You must re-enter your license number and password to restart the application.

B. [QUERY REGISTERED PRODUCTS] – Review current products available online

Presents a page from which a search of products may be initiated. Several options are presented to restrict display to only those products chosen to review. For example, if a supplier only wishes to review “Pending” products, they would choose “Pending” from the Status dropdown list before pressing [Query] button.

Also, a specific sort order may be indicated by clicking on the sort order box next to any of the items. When the products are queried for display, they will appear in the first indicated sort order. NOTE: Only products owned by the authorized supplier (currently logged in) will be available for query.

1. To enter search criteria:

Suppliers will be able to restrict the amount of products to display based upon their selection (or combined selections) of product items. Click on the available dropdown list and then click on the appropriate designation. If you choose not to restrict your query, change the field to “ALL”.

A partial search may be done on the “Brand Name” and “Fanciful Name”. Use the asterisk * for partial name searches. Example: Gold* would retrieve any products beginning with the letters Gold or *Gold* would retrieve any products with the letters Gold in the entire name.

2. Choose next Action button

[Query]

This option will display the supplier’s products based on selection criteria as defined in part B (1) or all products if no restrictions are chosen.

[Reset]

This option will clear (or erase) any item restrictions or sort selections made from the screen.

[Return]

This action returns supplier to the screen they were previously viewing without displaying any products.

[Logout]

Closes application. You must re-enter your license number and password to restart the application.

C. [LOG OUT]

Closes application. You must re-enter your license number and password to restart the application.

Frequently Asked Questions

1. Must a label image file accompany every product submission?

No. But it is a requirement for Michigan product approval. If the label image is available on the TTB’s web site, it is not necessary to upload an electronic file image to our on-line system. If an image is not available and you cannot submit an electronic file, enter the data information via this on-line site and mail a loose label which includes the assigned Product ID number to the MLCC.

2. Is a Federal Certificate of Label Approval (COLA number) a requirement for every submitted product?

No. Wines with an ABV of less than 7% are exempt from federal registration.

3. What if I get busy with something else in the middle of entering my product data?

For security reasons there is a session timeout on the application. You will be automatically disconnected after 25 minutes of inactivity. Please note that if your own Internet service provider times you out for inactivity prior to the application’s 25-minute timeout, you will also loose any unsubmitted data.

4. My screen display is not clear or appears to be the wrong size.

This application has been verified for most Internet browsers and is best viewed at a resolution of 800 by 600 pixels. Please attempt to adjust the resolution of your computer.

Windows users…To change your screen resolution:

1. Open Display in Control Panel

2. On the Settings tab, under “Screen area”, drag the slider to 800 by

600, and then click apply.

NOTES:

• To open a Control Panel item, click Start, point to Settings, click Control Panel, and then double-click the Display icon.

! A higher screen resolution reduces the size of items on your screen and increases the size of your desktop.